Exploring Mktg2004 Chapter 14

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  • Class 20 - Engaging consumers & Communicating value -
  • More details: https://programsandcourses.anu.edu.au/course/
  • chapter
  • GWSB - MKTG 3401 -
  • Communicating Customer Value: Integrated Marketing Communications Strategy | Introduction to Marketing.

In-Depth Information on Mktg2004 Chapter 14

Slides based on Solomon, Michael., Hughes, Andrew., Chitty, Bill., Marshall, Greg., Stuart, Elnora., Fripp, Geoff., ( 2013 ) ... Marketing Management Kotler & Keller - Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy. MGT1104 - Marketing -

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